In blogging, there is just one simple rule. That is to keep blogging.
This is where more than 90% of your competition will fall off their feet. “What do I write about?”, “I don’t know how to write”, “How do you write that many posts so easily”, are the questions that keep popping out of the mouths of novice bloggers.
Their query is absolutely right. I appreciate them for that. They ask questions instead of assuming the answer. But there is one little problem. Hardly anyone gives the correct answer. And even if he does, there are so many crap answers along with it, that the novice eventually gets confused and falls into the same old trap.
And what happens then? He has a blog that he has been running for a year. And yet, looking at the post count, and the various other features of the blog, you feel as if he just installed WordPress.
This is why an idea source is important. You need to have a constant source of “post ideas”, that gives you ideas on what to write about. And you don’t want to work harder than it actually requires. As you will soon find out, all of the work has been done for you.
This doesn’t mean you have been left with no work. But it merely means that your work is NOT what you’ve been doing all along. It’s far beyond that.
The tasks with which a non-PowerBlogger ends his days are the ones with which a PowerBlogger begins his own.
Many newcomers spend tens of hours searching for content ideas for their new blog. But that’s not your job! Your job is to work on ideas already present, raising your own voice. And your job is to come up with new ideas on the basis of ideas already present. In Seth Godin’s books, “The Purple Cow” and “The Big Moo”, which I highly recommend, he explains how you can start being remarkable from now. And believe me, it isn’t difficult.
My ideas are largely inspired by Seth’s thoughts and philosophies. And I’ll show you how being on the cutting edge will reduce your work by more than 50% than other failing bloggers.
But the gist of this chapter is this. You don’t need to spend most of your time on your blog thinking about what to write. You ALREADY know that. What you should focus on is writing what you’ve already thought about, from the vast expanse of idea source already present.
