Ever read Seth Godin’s blog? Just go and visit it. Seth is truly a great man. I like the way he uses “unrelated” experiences of his to give great marketing advice. Subscribe to his RSS feed, and read it daily. It’ll get your creative juices flowing.
Now, getting to the point. Subscribe to various news site’s RSS feeds. They normally have feeds arranged in categories. Always choose a broad category related to your niche.
The reason for this is, you need to be more broad minded. Sure, the news you see may not be directly related to your niche. But it can contain an important lesson for the people of your niche.
When Obama was elected president, you sure did have an opinion about him, right? You, maybe with your friends and family discussed what made him good, and in what areas he could improve, and stuffs like that. Obama “marketed” himself well. So a marketer would find several “marketing” lessons from this entire election.
But there may be “smaller news”. Not everyone (in your niche) may keep themselves updated with all of them. Keep yourself acquainted with all important news. How does it affect your industry? Does it signify an important lesson figuratively if not literally?
This is only bound by your creativity. Try to look for things in these stuff too. If you see, you will find.
Everyone has his own style and taste, and this very thing could make you different from others.
