I did not plan on including this section initially. Not because it’s irrelevant or bad. On the contrary, it’s the greatest powerful technique you will possess once you master it. The main problem lies in mastering it.
It’s not difficult. It just requires you to be open-minded, and do things you’ve been advised against all along. Moreover, it’s not a very concrete tactic that everyone will be able to apply instantly.
The gist of the tactic is to open up your mind, do new things everyday. Observe everything you see and experience carefully. Think creatively on how it relates to you, or your current endeavors. And then blog about it.
The greatest example of this is Seth Godin’s own blog. And no wonder why he’s such a great person. You will find endless supply of such examples on his blog, because that’s what he does.
Never confine your attention to just one thing. Vary it.
I’ll throw in my own impromptu example I came up with. Let’s say you were drinking water from a container made of glass, and it accidentally fell down and shattered into pieces.
Everyone around you looks at you, your reaction. What has happened is, you’ve drawn attention. You might be a stranger to all of them, but you’re one such stranger at whom they have stared longer than other strangers.
So, let’s say you try striking up a conversation with someone. And you find that it was easier than you thought, since you’re “familiar” to them due to the “glass incident”. Maybe, conversation may start with that very incident.
Blog about this, and write your experience. Write about how small “accidents” can catch attention, build credibility, and even ease your life.
And don’t be surprised if you form a “fan base”.
