As I mentioned above, many people try to create websites on platforms like WordPress, and incorrectly represent it as a blog.
What is a website? Blogging has not changed the way information is exchanged on the internet. It has merely added another way of going about doing the same.
A website has a clean hierarchy. Everything follows logical order. It’s like reading a book. It begins at the very beginning, and it ends at the very end. Websites are complete.
A blog is a total mess (in a good way). People come to read nuggets of wisdom in them. They are not probably a complete reference. Thoughts about different things are scattered all around. If you do build a complete reference style site on WordPress, you’ll end up finding that it represents more or less a website. And many people try hard finding CMS style templates for WordPress.
Ken Evoy of Site Build It! said that blogs have more bounce rates than websites. This is true in many cases, and untrue in many.
If you’re trying to attract “broad information” traffic, then these people are looking for complete information. They’re more attracted towards sites having good hierarchy. And this is the type of traffic most bloggers end up trying to attract. And I guess, this is precisely why Ken Evoy says blogs have more bounce rates.
So decide for yourself, what you’d like to build. And then choose the right path.
And if you’re still reading, that finishes your pre-requisite. It was important to tell you all that before jumping into PowerBlogging.
